The former underdog of the K-Pop world, Bighit Entertainment recently changed its name to HYBE and BTS’s fans couldn’t be more confused about its possible implications.
The most amount of shock however, came from ARMYs and their fears surrounding the future of the company and BTS, but its chairman Bang Si- Hyuk laid it all to rest the moment he stepped forward with his speech
He not only explained the company’s intentions behind the change but also touched upon the true meaning of HYBE.
Why change it now?
In the statement he touched upon the brand’s symbolic connection to its relationship with music and admitted, “What we think of as variation of music is that of the infinite realm, and I think the name Big Hit Entertainment cannot fully capture this concept.”
What HYBE means?
Chairman Bang Si- Hyuk claims, “I felt the need of a new company name that could encompass all the business realms that we carry out and be a symbol for our connecting and expanding structure.”
What it means for the company?
He made it clear that the change does not mean the end because “The identity of Big Hit Entertainment will live on as ‘Big Hit Music’ as a label that makes up Hybe. I believe that will strengthen the fundamental capabilities as a label.”
For those unversed, Hybe Labels includes Big Hit Music, Koz Entertainment, Pledis Entertainment, Source Music, Belift Lab and Hybe Labels Japan.