SAN ANGELO — Small Business Saturday is about more than shopping, it’s about supporting local businesses amid uncertain times, owners say.
“Shopping local is about directly supporting friends, families and our neighbors, by keeping the money we spend here in San Angelo,” Janice Valentin, owner of Now & Zen said.
San Angelo business are doing things different this year with these shopping days. However, the goal to keep these mom-and-pop stores open is even greater in 2020, with a major emphasis on Small Business Saturday, Nov. 28.
The tea and herb shop at 12 E. Twohig will be open from 10 a.m.-4 p.m. on Small Business Saturday offering a free organic teabag giveaway.
“During these challenging times, we especially need the support of San Angelo so we can continue to keep our doors open and provide the best possible customer service and quality products,” Valentin said.
Valentin said her store continues to sanitize regularly, encourage social distancing, masks and have hand sanitizer available for customer use. Valentin also added private shopping appointments for higher risk customers upon request.
Like Valentin, Barbara Strain, owner of Sassy Fox Boutique said her store is doing things different this year.
Sassy Fox Boutique has been located in downtown San Angelo at 34 E. Concho Ave. for 38 years selling women and junior clothing.
Strain’s business took part in the first “Pink Friday,” on Nov. 20, which was an online event with several U.S. boutiques participating.
The boutique is doing Black Friday online and in the store from 9:30 a.m.-5:30 p.m. without the large amount of advertising Strain usually does.
“We are just kind of winging it this year, but we are ready regardless of what happens,” she said.
Cyber Monday sales will be available at sassyfox.com and “Shop Small Saturday” will run from 10 a.m.-5 p.m. Saturday, Nov. 28.
“Without our local people shopping with us, I don’t know that we could survive,” Strain said. “With our locals, we develop relationships with them that last a lifetime. It’s not just about the shopping, it’s about being with people that you know and love.”
Another small business owner, Tyler Martin of Madstyle Vintage, agrees people who shop local fuel the economy.
“Put food on the table or roof over the head of someone who quite possibly could be your neighbor,” Martin said. “You allow someone to continue providing a unique experience or service to your community that they are passionate about.”
Recently, Martin was able to quit his day job as the Commercial Plans Examiner for the City of San Angelo, after working full time and running a small business for over seven years.
“This is a goal I’ve been working toward for a very long time, and I did it in the middle of a pandemic,” he said. “Madstyle has been needing my attention more and more.”
At the vintage store, masks are required. Employees sanitize doors and checkout surfaces frequently and encourage people to keep socially distant. Curbside pickup and local delivery is available as well.
On Black Friday and Small Business Saturday, there is a storewide sale of 20% off at 119 S. Chadbourne.
Hailey Myers, owner of Fancy Pants, is also doing 20% off sale Saturday and on Cyber Monday at thefancypantsboutique.com. Myers’ store also took park in the Pink Friday initiative.
The boutique at 3566 Knickerbocker Road specializes in infant and children’s clothing, gifts and accessories.
Myers said she spent extra time and money decorating her store, so the children who come in will have a memorable experience.
“As a small business owner I want to make sure all of my customers are happy and have an excellent shopping experience,” she said. “I truly enjoy serving my community.”
Myers is taking COVID-19 precautions by requiring masks, only allowing five customers in at a time and offering curbside.
“Now more than ever we need to stick together and support one another,” Myers said. “We as a community are one big family and can get through this together. If we don’t take the time to invest our money a our local stores they will become a thing of the past.”