Metaverse Marketing Podcast: Entertainment at the Core – Adweek

What if it was possible to walk the halls of Hogwarts, explore the deserts of Tatooine or be immersed into J. R. R. Tolkien’s Middle Earth? Would you want to explore one of these imaginary worlds? “People like the idea of an escapist experience, whether that be on TV, in a video game or on some kind of shared virtual space,” says Anshel Sag, Principal Analyst at Moor Insights & Strategy. “I think that helping people to momentarily escape reality is really what entertainment’s purpose is.”

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