Apple today announced that it will be celebrating Black History Month with curated content that highlights and amplifies Black creators, artists, developers, and businesses across the App Store, Apple Music, the Apple TV app, Apple Books, Apple Podcasts, and more. The content will be featured throughout the month of February.
Black Unity Sport Band has “Truth. Power. Solidarity.” laser-engraved onto the stainless steel fastening pin
Apple also introduced a limited-edition Apple Watch Series 6 inscribed with “Black Unity” and a “Black Unity” Sport Band, both of which will be available online and in store from Apple and Target beginning February 1 in the United States and 38 other countries. Apple says the Watch will be available in February, with pricing starting at $399, while the Sport Band will be priced at $49 and will remain available throughout the year.
The limited-edition Apple Watch is complemented by the new “Unity” watch face in watchOS 7.3, which Apple confirmed will be released later today. Both the Black Unity Sport Band and Unity watch face are based on the colors of the Pan-African flag.
An overview of some of Apple’s other plans:
- App Store: A new Black History Month Hub will spotlight Black-owned businesses and Black developers. Apple will also feature stories with Black developers discussing the importance of representation in apps and games.
- Apple Music: Apple will feature curated playlists, essays, original videos, and more from Black influencers, musicians, authors, and directors.
- Apple Maps: Apple will feature curated Apple Maps Guides created in collaboration with EatOkra, a Black-owned business directory app based in Brooklyn.
- Apple TV app: This month’s theme for “Essential Stories” on the Apple TV app will “spotlight the multidimensionality of the Black family and its representation onscreen,” according to Apple. There will also be new content from Oprah Winfrey.
- Apple News: Apple will feature curated topic groups that highlight the “best journalism around race in America,” while Apple News+ will offer audio articles that celebrate the Black experience.
Apple’s press release provides a detailed look at what is in store across Apple’s products and services throughout February.
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