The challenge with Black Friday fashion is volume: Tons of great stores put pages upon pages of items on sale, and it’s tempting to open a fan-whirring quantity of tabs and try to go through them all. I am typically a goal-oriented fashion shopper, but on Black Friday, I’m liable to click one link looking for a practical wool overcoat and come out two hours later with slingbacks that convert into boots or a sexy balaclava. There are just too many good things competing for my attention.
If you are shopping for something specific, give yourself the gift of staying on task — many of these sales will still be here Monday. (And check out our guides to stylish-but-warm coats, cashmere sweaters, and comfortable shoes.) If you’re browsing, we’ve made it easier by rounding up our picks — both tried-and-true items and wild cards — from the best Black Friday sales online, from Ssense to the Oklahoma retailer that makes my favorite overalls. There’s the “Goldilocks of jeans” from Levi’s, clomper oxfords at Camper, and the Vaquera party dress I could not resist adding to this list from Toronto retailer Soop Soop. (It’s 60 percent off!) My plans to only buy this Olderbrother puffer will likely be spoiled by a dragonlike zeal for acquiring rugby shirts. And if you go off-script and get a sexy balaclava, no judgement here.
Get up to 40 percent off on beloved comfy-and-stylish shoe brand Camper with code EARLYBF21.
Goofball Toronto shop Soop Soop, the maker of my favorite joke T-shirt, is offering 30 percent off on-sale items, including Eckhaus Latta and Telfar, with code SALEONSALE.
Farfetch is one of the most reliable places to find designer clothing on sale — prices are up to 80 percent off.
Get 40 percent off sitewide and an extra 50 percent off sale from America’s favorite jeansmith. Free shipping and free returns, no code needed.
Featuring the tote recommended to us by Deb Perelman of Smitten Kitchen and a cashmere lounging set.
The maker of the expert-recommended $75 cashmere sweater is offering up to 40 percent off today.
Now’s your chance to get the Diana sweater.
Well-designed, durable overalls from a 118-year-old company that come in a wide range of sizes and inseams.
Montréal retailer Ssense has a dauntingly extensive Black Friday sale every year. Here are a few of our favorite items.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.