TikTok recommendation algorithms
Since its launch in China in 2016, TikTok has become one of the world’s fastest-growing social networks. It’s been downloaded billions of times and attracted hundreds of millions of users. Why? Because the algorithms that power TikTok’s “For You” feed have changed the way people become famous online.
While other platforms are geared more toward highlighting content with mass appeal, TikTok’s algorithms seem just as likely to pluck a new creator out of obscurity as they are to feature a known star. And they’re particularly adept at feeding relevant content to niche communities of users who share a particular interest or identity.
The ability of new creators to get a lot of views very quickly—and the ease with which users can discover so many kinds of content—have contributed to the app’s stunning growth. Other social media companies are now scrambling to reproduce these features on their own apps. Abby Ohlheiser profiles a TikTok creator who was surprised by her own success on the platform.